The evolution of the Web browser has been organic, with new features introduced on a pragmatic basis rather than following a clear rational design. This evolution has resulted in a cornucopia of overlapping features and redundant choices for developing Web applications. These choices include multiple architecture and rendering models, different communication primitives and protocols, and a variety of local storage mechanisms. In this position paper we examine the underlying reasons for this historic evolution. We argue that without a sound engineering approach and some fundamental rethinking there will be a growing risk that the Web may no longer be a viable, open software platform in the long run.